Nowadays, all we need is gathered on the internet. We search whenever
we have a question. When we want to buy something, we explore all websites to
find what we want. In fact, there is not a single thing that a simple search on
the internet can’t provide.
But have you ever wondered what happens after you search? You
usually go to the browser’s first results, meet your needs, and leave. Not just
you, but all Internet users follow the same behavior. Because they know that
the first results are always the best and most complete sources. This is a
clear example of web development benefits, which, if done right, will yield the
desired results for any business.
This guide is all about website development for beginners. What is
web development? What is it good for? What are its different types? We will
answer all your questions in this field. But it’s not all! If you have a
business and you are thinking of different ways to grow, here we will tell you
why developing a website is a “must do” in order to achieve your long-term
purposes.
What is web development?
Website development is a type of programming that determines a
website existence and functionality through coding. Programming is using
different types of languages to convert strings and elements into output. Although
website development can have a more comprehensive meaning and be induced to the
complete all design-to-build work, but, in general, people use it to refer to the construction of websites.
Developers write line of codes using
different languages in order to create what we see when we click on a link in
the browser. The languages they use depend on the platforms they want to launch
their work.
Most web developers use the followings to
perform their tasks:
🟫 HTML (Hypertext Markup Language)
🟫 CSS (Cascading Style Sheets)
🟫 JS (JavaScript)
What are the different types of web development?
Website development usually divide into three main parts:
◼️ Front-end development
◼️ Back-end development
◼️ Full-stack development
Although we can divide them into more categories like:
◼️ Website development
◼️ Mobile development
◼️ Security development
◼️ Game development
However, all these jobs are done either by front-end, back-end, or
full-stack developers. If you want to hire a web developer for your business,
you need to understand how each type of web development work so that you can
choose the right one. Now let’s get into more details about each type.
Front-End Development
Front-end development is to create and design the visual aspects
of digital products. A front-developer decides how your website will look like.
In other words, they design aesthetic side of every website.
Whenever you click on a link, what you see on a page, for example
graphic, layout, navigation, etc. is the front-end developer’s job. In simple
words, if you think of website as a building, front-end development is like
designing a building’s façade.
Back-End Development
Back-end development is structuring a website from scratch.
Back-end developers decide how each icon or feature would work. They make sure
everything underneath will function properly such as the loading speed and
responsiveness. They usually use languages such as Python, Ruby, C#, and more.
Unlike front-end, clients cannot see the back-end. These two
usually work together to create a flawless
website.
▶️ Read More: Web development services outsourcing: all you need to know
Full-Stack Development
The knowledge and capability to do both front-end and back-end
development is called full-stack development. Full-stack developers can build
your website or they can use their knowledge to troubleshoot any problem. They
are also capable of using advanced technologies such as blockchain, to enhance
your website’s functionality.
How do web developers create websites?
As you cannot give the same plan to every engineer in the world
and expect they build what you want wherever you want, web development is also
the same. Each developer will choose a different path and process based on the
platform they are working on, available resources and the type of website.
However, before they begin coding, the process is usually the same.
First, you have to write a design brief about what you expect from a website.
Try to answer the following questions:
🟫 Why do you need a website?
🟫 What are your purposes?
🟫 What is your target market or audience?
🟫 What type of website do you want? (Online store, content-base,
etc.)
🟫 How much are you willing to spend?
Then according to your needs, a developer will create a prototype
(wireframe) to show you what he/she thinks of your idea. If the wireframe meets
your vision, the work will begin.
What are web development benefits?
It doesn’t matter whether you own a small business or run multiple
companies at the same time, without a well-structured website, your business
won’t last in this era; not anymore! We are living in a world ruled by ever-evolving
technologies. So, we have to keep-up with it in order to survive. Now let’s get
into details of web development benefits for every business:
1.Gain credibility
Ever since 2019, more and more people are going online. In fact,
the number of people making purchases online is far more than people who like
to go to stores. According to statistics, 19 years from now, in 2040, 95
percent of the people will only make purchases online; which will be a huge
mistake for your business if missed out.
However, the number of scammers has also increased over these past
few years. As a result, now online users are more selective about who they
trust or not.
If you already have an online shop in a media but don’t have any
website, people find it harder to trust you as the first thing they do before
making purchases is to searching you up on their browser. So, web development
is a vital factor for your brand credibility and the money you make online.
2.Establish brand identity
How you show your business to the potential clients will
determined how much money you are going to make. Of-course having social media is a positive point. But the more channels you have, the
more people will trust you as a well-established business. A website helps you
place orders more easily and at the same time show your brand identity to
customers the way you want.
Brand identity is all about:
🗞️ Your purposes
🗞️ Your values
🗞️ What you are planning to achieve
🗞️ Your competitive advantage
🗞️ Brand personality
On a website, you can demonstrate all these elements clearly,
drive traffic to your store, and make more sales. Most importantly, in the
world of technology, not having online recognition is like having no identity
at all.
3.Build customer loyalty
Web development is the only path to reach a broader audience and
keep them. But creating a website alone is not enough; you need to do more.
Talk about your business, write articles, and explain different aspects
of your job, its challenges, and how you manage to overcome. Let your audience
feel close and connected to your brand. As soon as they trust you, they will
choose you over your rivals every time they need your product your service.
4.More customer, more sale
A website can help you reach more customers, not just in your
hometown, but anywhere around the globe. All you have to do is optimizing your
website for a global audience. If you want to become big, you have to think
big. A website is a bridge that can lead the audience to your business. So,
build it as strong as possible.
One way is to create accounts in other media and link them all
together. The more popular you are in social media, the more users you will
attract to your business. As a result, you can enhance customer experience and
boost sales.
▶️ Read More: Which Web Development Stacks to Use in 2022
5.Better and easier marketing
One of web development benefits is digital marketing. Digital
marketing is the only way to reach a specific type of audience, your target
audience, directly. It’s no use to waste money on paper ads that won’t even
reach to your potential customers and it takes like forever to get into
people’s hands. Nevertheless, digital marketing is an easier and faster way to
reach a broader range of people.
At the same time, it cannot be done without an online platform.
Although social media can help you a lot, people tend to trust social media far
less than they trust a well-structured website. This is because there are more
scammers on social media than websites, as it is easier to create an account
than building a whole website from ground.
So, after clicking on digital ads, landing on a professional and
aesthetic website is more trustable than a social media.
6.Inform and interact with customers
Having a website makes it easier to interact with customers and
getting to know their online behavior. In this way, you can improve your
services according to their needs and increase your sale. On the other hand, web
development is a faster way to inform people about what is new with your
business.
You can tell your clients about updates in product or services,
new offers, discounts, any change in your hours of operation, and the latest
products or services. Interacting with details can make your clients feel like
you are a transparent company. A business they can trust to meet their needs.