What would
you say if you were told that almost %52 of website visitors leave websites and
never come back just because of their bad UX and aesthetics?
As well as
considering your brand identity when selecting a domain name, you should also
bear in mind that even the name of your website can affect the customer experience.
After all,
79% of users would instead visit another website if they did not like the first
one.
Approximately
88% of visitors will not return to a website with a poor user experience and UX
writing mistakes, and 60% of small businesses fail due to ineffective websites.
Let's take a
closer look at the most harmful UX mistakes that will negatively impact your
website in 2021.
1- Pushing customers to buy
a product using emotions
When a
customer contacts your company for the first time, how would you like their
experience to be? Positive and consistent, right? You encounter similar pop-up
notifications all the time, and this is not the worst example of this.
When writing
copy for UX, brands often use aggressive but passive marketing strategies to
increase sales of their products. They believe that a high-pressure sales
approach will boost sales.
It is true
that UX writing and UX design incorporate several behavioral psychology
principles, but manipulation is not among them. Furthermore, the statistics
above illustrate how manipulation of facts can result in a psychologically and
emotionally abusive situation.
The use of
this type of language makes your customers feel harassed and oppressed, leading
them to feel guilty for not responding as you intended. We suggest you write
something neutral instead, such as "No thanks" or "Maybe
later" so they are not oppressed. In this way, you can avoid making such
UX writing mistakes.
2- Using
a robotic tone of voice
Robotic speech is one of the quickest ways to deter users from learning
more about your brand and is also among the most important types of errors in
UX.
Customers are increasingly seeking long-term relationships with brands, and
they want to feel that this brand cares about them. There are several ways to
accomplish this goal.
An evident component of UX that can be adjusted is the confirmation and
error messages users receive when navigating through your website or app.
If your website or app does not include this functionality, consider
creating an autoresponder that encourages users to continue to use it. For
example, the language learning app Duolingo uses an autoresponder to encourage
users to continue using it.
3- Making
a customer feel overwhelmed with words
As mentioned previously, UX copy is incredibly helpful for effectively
guiding customers through your product's interface, thus, it is imperative that
the copywriter keeps the UX copy as clear and straightforward as possible at
all times for this purpose.
As a bad UX writing example, think of pop-ups with too many words in them. A
pop-up invites the customer to subscribe to access a free digital marketing
planning template.
This is great, but it is difficult to focus on the most essential elements
such as a list of partners to an unnecessary list of testimonials beneath your
call to action.
Users encounter the same issue repeatedly when interacting with user
interfaces within apps. This may be the result of brands trying to squeeze as
much content into as small a space as possible, which may not be suitable.
As opposed to creating a separate copy of the UX, all relevant information
can be assembled into a follow-up email sent to customers after they have
subscribed. This solution simplifies the copy while still allowing brands to interact
with their customers.
4- Passive
voice usage that is excessive
Let's examine two examples of the same statement written in the passive
voice versus the active voice to better understand why this mistake is harmful:
- “Thanks for placing your order! We
look forward to hearing how you like it. We appreciate your business.
Congratulations on your order!”
- "Your order is ready for
shipment. A feedback form will be emailed to the email address specified when
you placed the order."
It all comes down to our emotional and psychological triggers since we all
have strong feelings. Which of these statements most appeals to you?
Your webpage content should be customized to make yourself stand out among
the crowd, and you will increase your chances of converting visitors into
customers.
Even if you are not marketing a product, personalization will increase the
personality of your brand and helps you not to make such UX writing mistakes.
5- An
explanation of the purpose of data collection is not provided
Frequently, users are asked for data in mobile apps as well as on websites.
It is common to be asked for information for the purpose of continuing to use
the app.
This is justified, as requesting such information, such as phone numbers
and emails, aids improve the UX of mobile applications and approve the identity
of a person.
Due to the fact that many users are unfamiliar with the way the interface
works, omitting the reason for why it is necessary for the app to access this
information would be considered poor UX writing practice. Lack of understanding
might cause users to become suspicious.
You should provide a brief description of each request in your UX copy, as
well as teach your users about the safety of your application.
6- keyword
stuffing
One of the most important UX writing mistakes you must be aware of is
keyword stuffing when improving SEO. Although SEO ranking is definitely a major
factor in how people perceive a website or app, too much use of keywords can
distort the actual meaning of an article.
Utilizing keyword tools such as Ahrefs, SEMrush, Google Keyword Planner,
Ubersuggest, and other similar ones is a good practice in order to avoid
overwrapping your website with too many keywords in an attempt to boost its
search engine ranking artificially.
However, in the long run, users may discern your real motives and turn away
from your brand. So, plan your UX content and develop your SEO strategy, and
balance them in pre-publishing to make the content more engaging.
7- Overusing repetitions in
UX copy
Important
points of a long message can be conveyed with just a few words. That's why
being brief and avoiding repetitions are two UX writing tips you should keep in
mind, so you don’t have to deal with these UX writing mistakes.
Repetition
could damage the content of your copy since it distorts the message you're
trying to communicate.
A user is
not interested in reading long, repetitive instructions while working with an
app or setting up software. In fact, they prefer brief, step-by-step instructions
that take no longer than a few minutes.
It can be
avoided by using the context around the text. Because the login box already
contains the context, there is no need to repeat the message.
8- Complex and
field-specific wording
The goal of UI
design is accessibility, so you should avoid using complicated terms and jargon
to engage users. As part of good UX design, you should steer away from complex
language whenever possible.
In a recent
survey conducted by FinancesOnline, 50% of UX developers spend much of their
time fixing usability issues when they could use that time on more productive
tasks.
Be sure to
use language that is familiar to your industry so you avoid misunderstandings
from the start. Your users don't need you to be clever - they need you to be
understandable and helpful so you can avoid these UX writing mistakes.
Of course,
not all UX and UI designers are aware of these tips and know how to fix your
website’s UI so that users are attracted.
So if you
are looking for a professional team to build up your website with the best
possible UX, contact us.
We have many
specialists in our team who provide you with different services, from web and
desktop apps to android and iOS app development. This way, you will protect
your website from companies with bad UX designs.
9- Confusing website or app
navigation
UX writing
is focused on encouraging customers to take the desired action. Avoid
miscommunications by making UX writing mistakes rational and convenient. For
example, eCommerce store categories are used to group products for online
shopping.
Try tools
such as Trust My Paper, Evernote, Grammarly, Grab My Essay, and Evernote to
help you build a blog section for your website. It can be called
"Blog", "Articles", or anything like that. Do not get too
creative when designing the user experience, since you may lose your visitors.
⏺️ Related: How to improve the performance of an Android app?
10- Using Dull, Boring Text
Creating
boring articles for your website is one of the worst UX writing mistakes. How
do you introduce your brand to visitors? Do you offer content that is engaging
and enthusiastic, while simultaneously explaining the value your brand has to
offer? Or are you simply showcasing a picture of the product and telling them
where to purchase it?
The general
strategy for consumers is to be "wooed". They like to feel as if they
are known, and that they know what they want. They also enjoy being wooed by
showing that you are grateful for their business.
Create
content that is for him, not for you; you are cultivating a relationship. Don't
stick to written content; you can also provide engaging, entertaining, or even
inspiring content. Be creative. Find a unique way to inspire your readers.
Paying
attention to all these important tips, you will know who should be considered a
good UX designer and how to distinguish them easily.
Conclusion
Today, there
are too many UX and UI designers out there. It is getting somehow complicated
to choose the best one.
If you need
an expert team to leave your website’s work to, we are happy to help you stand
out among competitors.
Our team
offers many different services, such as web, desktop, android, and iOS app
development so you can trust us in any way. Just take a minute and visit our
website to see if we can help you out.